Sports Law

Learn how intellectual property, contracts, and media rights shape the global sports industry. This course provides a deep understanding of how athletes, teams, and organizations protect and profit from their brands, performances, and innovations.

Topics covered include:

• Broadcasting rights and media licensing

• Image and likeness rights of athletes

• Sponsorship and merchandising contracts

• Trademark issues in team logos, names, and mascots

• Player endorsements and brand collaborations

• Data and analytics rights (performance statistics, wearable data)

• Ambush marketing and event protection (Olympics, FIFA)

• Licensing of sports video games and NFTs

• Stadium naming rights and branding

• Protection of sports innovations (equipment patents)